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NBL Boosts Fan Engagement, Ticket Sales with Braze for Data Driven Marketing

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Welcome to the story of how the National Basketball League NBL leveraged Braze and its Audience Sync feature to elevate fan engagement, maximize ticket sales during their season launch, and increase opt-ins for exclusive events featuring their ambassador Scottie Pippen. This partnership enabled them to efficiently reach superfans and potential new followers with tlored messaging, transforming their traditional marketing approach into a data-driven strategy.

Strategy

Prior to integrating Braze, the NBL faced challenges in reaching superfans during the season launch of Scottie Pippen as their official ambassador for the upcoming events. The team realized that they needed to pivot from conventional marketing techniques and explore innovative ways to engage with their audience more effectively.

With Braze Audience Sync, the NBL successfully created targeted segments within their Braze platform and then synchronized them seamlessly into Meta Ads Manager. This powerful integration allowed them to customize ad sets based on first-party customer data combined with interests native to Meta Ads Manager, resulting in highly personalized campgns that resonated with each unique audience segment.

Results

The NBL's strategic shift brought remarkable outcomes:

In summary, leveraging Braze Audience Sync not only enabled the NBL to quickly adapt their marketing strategy but also led to impressive achievements such as:

Why Braze Works

The NBL's success story highlights several key reasons why integrating Braze into their marketing ecosystem pd off:

  1. Reach Targeted Audiences: By leveraging Audience Sync, they were able to identify superfans and potential new followers with precision.

  2. Optimize Messaging: Personalized messaging tlored to specific audience segments increased engagement across all marketing channels.

  3. Efficient Campgns: Streamlined campgn Braze's platform ensured that their efforts aligned perfectly with the team's goals, from ticket sales to fan opt-ins.

In , the NBL's journey with Braze showcases how technology-driven strategies can revolutionize traditional marketing approaches and achieve remarkable outcomes in audience engagement and revenue growth.
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