China's Journey with Basketball: From Cultural Heritage to Global Phenomenon

The Unforgettable Journey of Basketball in China

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The story of basketball in China is a fascinating journey that has been deeply rooted within its culture for years before being linked with Western influences, particularly through the NBA's involvement.

In the late 1980s when David Stern introduced global audiences to NBA via free broadcasts, basketball was not merely an American sport anymore. By then, it became integral part of Chinese society, despite its existence being isolated from Western associations previously.

A visit to Forbidden City in Beijing would reveal a surprise for most visitors - the presence of basketball courts within its vast grounds. This is just one testament of how deep-rooted the game has become.

As decades passed and Stern continued his effort by securing live broadcasts deals, China's love for basketball skyrocketed. Today, an estimated number of over 600 million fans across the country are immersed in this sport with roughly 300 million players; a figure equivalent to nearly double the population of the United States.

Basketball in China is known for its unique characteristics that distinguish it from its Western counterparts. Notably, outdoor half-court play dominates, characterized by high-paced action and shooting emphasis, coupled with an innovative system resembling rock-paper-scissors used for team formation.

Photo by @AmandineB on Twitter showcases the fusion of Shangh's modernity and Los Angeles' iconic basketball spirit in one image.

To summarize:

• Basketball, originally Chinese culture’s inherent part, saw a transformation from being culturally isolated to becoming a global phenomenon through the NBA's influence.

• David Stern's strategic moves with free broadcasts and live deals introduced China to this sport on an international scale, changing its cultural landscape significantly.

• Presently, basketball enjoys unparalleled popularity in China, which stands as testament to its deep-rooted status within Chinese society.

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